I’m an ecommerce and digital marketing consultant specializing in the home décor and apparel industries. During my time in-house at brands like Yves Saint Laurent, MaxMara, Matouk, and St. Frank, I saw firsthand the challenges of working with external agencies that didn’t fully understand the luxury consumer or the nuanced path to purchase for high-consideration products.
Too often, agencies apply the same playbook across industries, overlooking key factors like brand perception, buying cycles, and customer expectations. I started consulting to bridge that gap—offering small to mid-size brands strategic support that combines technical expertise with a deep understanding of brand integrity.
My work focuses on strategy development and digital marketing channel management, helping brands navigate ecommerce growth while maintaining the standards that set them apart.
specialties
Digital Advertising:
Meta
Email/SMS Stratgy:
Klaviyo
Attentive
Flodesk
Ecommerce Site Audit & Optimization:
Shopify
Squarespace
services
One-time Strategy Development
Ongoing Channel Management & Consultation
Ad-Hoc Support
The Process
inquiry
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discovery
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delivery
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book a consultation
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